A B2B Copywriter
Welcome to my portfolio (built with input from my mentor Stan and the advice of strangers on /r/advertising)! I’m bad at puns and hopeless at festive greetings, but my attempts at alliterations are redeemable. If you like what you see, send me a message!
Intro
I’ve been on the agency and in-house side of the equation and will maintain a neutral silence if questioned on which environment I preferred. Thankfully, the work I’ve done has received nothing but positive remarks from my clients and colleagues alike.
Work
From Supplies to Managed Print Services and Large Format, I’ve written for several of HP’s key business divisions, spanning articles, videos, infographics, white papers, and social activation kits.
HP
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Interactive PDF
How carbon neutral is HP? It’s all in here.
Whitepaper
This is what happens when you use non-genuine ink.
eGuide
Considerations when shopping for a printer for hybrid work.
Infographic
Printing is possible for the borderless organisation with HP.
Article
HP on why secure printing is needed in the healthcare sector.
Social Activation Kit
Handy kit to help HP sales teams share content on LinkedIn.
HP Managed Print Flex
Played a major role in supporting the launch campaign for HP Managed Print Flex — their newest print service at the time.
Website
Landing page with concise copy giving readers a quick glimpse of what HP Managed Print Flex does.
Video
Wrote the script (and even directed the voice artist!)
FAQ
Almost every conceivable question is addressed in this FAQ.
Brochure
Comprehensive look at what a Managed Print Flex subscription offers.
I led the ideation, pitching, and copywriting for key assets in Kimberley-Clark Professional’s WetTask® campaign, from the webpage to articles and case study.
Kimberley-Clark
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Landing Page
Article
Simple pointers to instantly improve workplace hygiene.
Case Study
Proof of WetTask’s effectiveness for the less easily convinced.
Infographic
Easy-to-follow guide on improving workplace hygiene with WetTask®
Elastic
03
Wrote some fun themed ads for Elastic’s Security and Observability workshops.
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Schneider Electric
I mostly did LinkedIn content and banners for Schneider Electric, but these more noteworthy examples of my work for them (which I am particularly proud of).
Infographic
Consolidating the nuts and bolts of data center planning for time-starved enterprises.
Interactive PDF
One-stop shop introducing the many calculator tools developed by Schneider Electric to help data centre professionals design more effective facilities.
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Best of the rest
Featuring work from clients whose briefs crossed my desk less frequently.
Tanium:
ABM reports built to address key operational pillars and security challenges of Tanium’s customers.
Microsoft:
Windows 10 product guide released in the early pandemic years when remote work took off.
DHL:
Pitching the reliability of DHL deliveries to Continental Thailand.
Testimonials
For anyone who needs more convincing!
Emily Gan
Design Director
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“He's brimming with unexpected and impactful ideas, and brings so much delight to the table during every brainstorming session.”
Amelie Marivain
Marketing Director
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